It featured a pioneering use of the audio processing software Auto-Tune to distort the singer's vocals, which was widely imitated and became known as the "Cher effect". "Believe" is an upbeat dance-pop and electropop song and represents a complete musical departure from Cher's previous efforts. Recording took place at Dreamhouse Studio in West London, while production was in charge of Mark Taylor and Brian Rawling. ![]() Cher also later did some adjustments herself to the lyrics but did not get a songwriting credit. Aside from the chorus, Dickins was not impressed by the track so he enlisted two more writers, Steve Torch and Paul Barry in order to complete it. After circulating for months, a demo written by Brian Higgins, Matthew Gray, Stuart McLennen and Timothy Powell, was submitted to Warner's chairman Rob Dickins, while he was scouting for songs to include on Cher's new album. It was released as the album's lead single on October 19, 1998, by Warner Bros. ![]() " Believe" is a song by the American singer and actress Cher from her 22nd studio album, Believe.
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